A boy in San Diego prepares pizza in a regular house oven. Today, 3,500 people are on the waiting list to try his pizza!
No restaurants, no professional pizza oven, no delivery service. Just one guy named AJ, his home kitchen and pizza sold in less than a minute.
Any client can order just one pizza and only if it manages to secure a place on time.
During the roasting, AJ sends clients updates at each stage so that they know exactly when they should arrive and take the pizza from the oven. No delivery. Clients have to go themselves to get the order.
Even his recipe is special. Born from the East Coast of the United States, AJ combines New York’s croquet style with New Haven’s pizza tradition, Connecticut.
The result? Thousands of people who look forward to taste his pizza.
AJ’s story shows that you do not necessarily need a restaurant or a big business to create a successful brand. Sometimes a particular idea, a quality product, and a strategy that makes people want it even more! /Telegraphy/
