Meta is accelerating investments in artificial intelligence, with a view to bringing what he calls personal intelligence for billions of people worldwide.

The company’s executive director, Mark Zuckerberg, has announced that more than 10 million people in the US and Canada have activated personal intelligence agents Muse, just a month and a half after their launch.

During the presentation of the company’s three-month results, Zuckerberg said that in recent months there have been some significant developments in this direction, including launching personal agent Muse and new artificial intelligence model Muse Wonder.

According to him, Meta’s app family, including Facebook, Instagram, Whatsap and Threeads, is used by 3.64 billion people every day. He stressed that Facebook and Instagram are recording record levels of consumer engagement, driven mainly by increased video viewing.

Zuckerberg also indicated that the Threads have exceeded the social X network in the number of active monthly users, while whatsapp is recording record levels of messages and is becoming an increasingly important platform for the use of artificial intelligence agents.

As for Muse, the executive director said that about 25 percent of those who have been configured by their personal agent use it daily. According to him, the result is more than double the initial level of commitment that Thraads had, as well as some other artificial intelligence applications.

Muse’s most frequent use is linked to online purchases. Zuckerberg said that more than a quarter of the agent’s active users use it for this purpose, while the average value of the acquisitions realised is over $200.

In addition to purchases, users are connecting Muse to other personal services, including e – mail and calendars, to organize tasks and increase productivity.

Meta intends that most users have free access to this technology, while revenues plan to secure through commissions from transactions conducted with the help of agents. The company will also offer payment subscriptions to those who seek the most advanced models, as well as to businesses that want to use these tools in their activities.

Another important course is the integration of artificial intelligence into Meta’s intelligent glasses. Zuckerberg said that Muse will integrate into these devices starting next month, with the aim of having users have a personal assistant throughout the day, beyond existing functions such as listening to music, calling and photography.

The company is also investing in increased computer capacities to serve more than one billion users in the coming years. Zuckerberg acknowledged that Muse’s functioning currently requires many computer resources, but predicted the efficiency of these costs could improve more than tenfold over the next year.

He announced that Meta aims to reduce the operational losses of the Realty Labs Division, which deals with virtual reality and advanced technologies, to about $15 billion next year, aimed at further improvement of financial results.

Zuckerberg stressed that the company will continue to develop more powerful artificial intelligence models, but even smaller and more efficient versions, adapted for daily use. According to him, the ultimate goal is for each person to have a personal agent who understands his goals and helps him save time, create new things, and improve everyday life. /Telegraphy/