Famous people can earn millions of euros with only one post sponsored in the Instagram. A new study by the PlayersTime platform found that whose profiles are most valuable to advertisers, and Cristiano Ronaldo, Lionel Messy and Bad Bunny top the list.
Interestingly, Taylor Swift and Zendaya ended up much lower, while two Indian cricketers are among the top ten, writes Promifles.
Ronaldo in first place, Messy right behind him
According to estimates, Cristiano Ronaldo (41) may require up to 10.39m euros for a single sponsored post. Second place is Lionel Messi (39), whose post is estimated at 9.31m euros, while musician Bad Bunny (32) placed third with 9.13m euros.
Indian Cricketist MS Doni ranked fourth place with an estimated 8.43m euros, while fifth place went to Woo from the South Korean group BTS, whose sponsored post may be worth 7.22m euros.
It is important to note that it is not about confirmed tariffs that people famous for advertising receive but about estimates of how much their posts can be applied to advertisers.
Less followers do not necessarily mean less income.
Especially interesting are the results of Bad Bunny and MS Dhoni, who ranked third and fourth. Both have about 50 million followers, evidently less than Ronaldo and Messi, but the estimated value of their posts is approaching the amounts that famous football players might seek.
The reason is the high number of interactions that generate their posts. While Ronaldo and Messi have a follow-up engagement rate of about two percent, Bad Bunny and Doni have rates of commitment approaching 20 per cent. This shows that it is not only the number of followers that determines the value of a profile but also how much the audience reacts to the content they post.
Also high on the list is Indian cricket player Virat Kohli, who ranked sixth place with an estimated wealth of 6.41m euros. In ninth place is Georgina Rodríguez, partner of Cristiano Ronaldo, whose assets are estimated at 4.48m euros.
Zendaya can earn more than Taylor Swift, even though there are fewer followers
One of the most interesting findings of the study concerns Zendaya and Taylor Swift. Although the actress is evidently less followers, it is estimated that she can earn more for any sponsored post.
Zendaya (30) has more than 178 million followers in the Instagram, and its posts receive an average of 5.3 million approvals. The value of a sponsored post is estimated at 4.72m euros, which ranks it eighth.
Taylor Swift (36), on the other hand, has more than 280 million followers, but its posts receive an average of 4.5 million approvals. Despite the largest number of followers, it ended only in the twelfth place, with an estimated value of posts of around 4.03m euros.
