Many merchants do everything to convince customers to buy their products, but a salesman in Seoul, South Korea, has chosen a completely opposite strategy. Instead of commending products, he tries to convince customers that it is not worth buying.
Known on the Internet as the NAMdamun Scarf Man’s (Namdahun Hall Man), the businessman has become a social networking sensation thanks to the unusual way he communicates with customers.
In videos widely distributed on the Internet, he asks buyers if they came to his store knowing that only junk products are sold there. In fact, with humor and irony, he tells them that they may have come to buy shawls for their pet homes.
His strategy is the opposite of traditional sales: he complains about customers ‘ demands, ridicules their shopping habits, and occasionally says that he may have to quit his business altogether.
But this approach seems to be working. Hundreds of people are visiting his small shop on the traditional Namdamun market, not only to buy scarfs, but also to meet personally the merchant who has made them laugh online.
Product prices are quite low: six scarfs sold for 10,000 South Korean won, or about seven dollars. However, products do not seem to be the main reason why people wait in line.
His videos have provided more than 100,000 followers to Instagram, while online popularity has led him to open an online store. First orders were sold in 24 hours, as long as he later asked his clients to cancel the orders after accepting more than he could afford.
Some visitors travel for hours just to see. One of them, Cho Yoon-sook, had traveled about an hour and a half from Incheon, but failed to meet him on his first visit.
She said she was not particularly interested in the scarf, but in his own particular way of speaking.
Despite fame, his identity remains a mystery. He has shown in a live broadcast that he is married, has children, and has for years sold various products on the Namdanem market, but has not discovered his name.
He has even refused some interviews requests, including CNN.
At a time when many people aim to become famous through social networks, the vendor from Seoul has managed to draw attention by doing exactly the opposite of what is expected of a businessman: telling customers not to buy his products. However, front – door ranks testify that this strategy is bringing more and more visitors.
The signal where the truth speaks before the news!
Source Layer: Signal
